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101º Macaco is a brand specialized advertising agency located in Fortaleza, Brazil. In 2013 they developed a virtual community for Coca Cola using Flare3D. The experience worked as support for The Coca Cola Festival. The goal was to revitalize the Coca Cola brand among the teens audience in the city of Fortaleza. The campaign was a success. This video shows the creation process and the final results.

About the experience

The Coca Cola Festival was created exclusively for the teen audience in the city of Fortaleza. The event took place in November 2013 at the Marina Park Hotel with attractions by Pollo, Micael Borges and Manu Gravassi. An interactive application for facebook using Flare3D was created some time prior to the actual Festival. Through this application the audience created their own festival version via a portal in the style of “The Sims” game using personal photos and various environments allowed by the application. Then the participants invited through Facebook their own friends to their created festival.

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The participant with the greater number of friends became the master of the festival. His virtual festival was replicated on the real stage with personalized photos. It also allowed him access  backstage and was able to interview the performers.

About 101º Macaco

Website: www.101macaco.com

Twitter: www.twitter.com/101macaco

Facebook: www.facebook.com/101macaco

To contact 101º Macaco: email Anthony Conde conde@101macaco.com (Head of Digital)

The folks at Xenium Digital Private Ltd. shared with us “Style Your Drive” for Maruti Suzuki India at the Auto Expo 2014. This is a solution that was made with Flare3D where the audience were able to graffiti a car virtually via IR devices acting as painting guns . This interactive activity at their pavilion created a lot of buzz and engagement.

Paint-your-Maruti-2_2 Paint-Your-Maruti-

 

The activity was popular among the people attending the expo which was held from 5th to 11th February in New Delhi.

This solution shows how Flare3D can be integrated with cutting edge technology for developing strong brand interactive activations as well as a marketing and advertising tool.

Adobe, recently released a beta version of Flash Player 14 and AIR 14. This version includes the new Stage3D “Standard” profile containing the new AGAL2 improvements. We ‘ve been working at it and now Flare3D is ready to use all the cool stuff added in the upcoming Flash version.

AGAL2

What does it  include? Here is a list of some of the new features:

  • Multiple Render Texture (MRT)
  • Anisotropic filters
  • Conditional forward jump
  • Floating point textures (RGBA_HALF_FLOAT)
  • Partial derivatives (ddx, ddy)
  • Fragment depth (od)

How can I use these new features? These new features will be officially available in the next Flare3D version. Meanwhile, you can get a Flare3D’s Dev build in our Forum that include the mentioned features. In the same place you will find an example that shows how to use the new features. Notice that you also need Flash 14 to test AGAL2 capabilities. A beta version can be downloaded here. If you want to see a live action demo, take a look over the work of New NakStudio. They were one of the first to try the new Flare3D’s Dev build, using the new features to make a couple of cool demos that you can test on their website.

New NakStudio

New NakStudio demo using the new AGAL2 features.

Live action demos at: http://www.nak-studio2.com/stage3d.php Flare3D DEV BUILD with AGAL2 support and examples at: http://www.flare3d.com/support/index.php?topic=2754.0

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For the Fifa World Cup Trophy Tour, SIA Interactive implemented several solutions for the event. One of them was an Augmented Reality experience made with Flare3D and IN2AR. In this solution people were able to get photographed grabbing a coke bottle and showed on the screen like they were holding the cup. The participants had the option to share the photograph through social networks.

WorldCup_AR

Thanks to augmented reality, everybody can hold the trophy in their hands.

 For augmented reality, SIA Interactive has been using  Flare3D and IN2AR, a powerful AR engine that can be used for web, mobile and desktop. Augmented reality demonstrated to be an excellent tool to get improved results and strong customer’s engagement in Marketing and Advertising solutions.

How to create AR applications using Flare3D

Flare3D has been used in multiple AR solutions with different AR engines.  If you would like to create an AR application, you can begin checking out the examples that we have in our Wiki.

 

LINKS:

IN2AR – http://www.in2ar.com/

SIA Interactive – http://www.siainteractive.com/