Archive for the ‘Social Gaming’ Category

101º Macaco and the Coca-Cola Virtual Community with Flare3D

Thursday, July 3rd, 2014


101º Macaco is a brand specialized advertising agency located in Fortaleza, Brazil. In 2013 they developed a virtual community for Coca Cola using Flare3D. The experience worked as support for The Coca Cola Festival. The goal was to revitalize the Coca Cola brand among the teens audience in the city of Fortaleza. The campaign was a success. This video shows the creation process and the final results.

About the experience

The Coca Cola Festival was created exclusively for the teen audience in the city of Fortaleza. The event took place in November 2013 at the Marina Park Hotel with attractions by Pollo, Micael Borges and Manu Gravassi. An interactive application for facebook using Flare3D was created some time prior to the actual Festival. Through this application the audience created their own festival version via a portal in the style of “The Sims” game using personal photos and various environments allowed by the application. Then the participants invited through Facebook their own friends to their created festival.

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The participant with the greater number of friends became the master of the festival. His virtual festival was replicated on the real stage with personalized photos. It also allowed him access  backstage and was able to interview the performers.

About 101º Macaco




To contact 101º Macaco: email Anthony Conde (Head of Digital)

Evil Genius Online by Rebellion made with Flare3D (The fun way to take over the world!)

Thursday, February 20th, 2014

Evil Genius Online

Rebellion is a renowned games developer studio in the UK. Well known for many famous games such as “Sniper Elite” saga.

But now, they are releasing “Evil Genius Online” (AKA EGO), their first social game on Facebook. The game concept was inherited from “Evil Genius”, a successful 2004 PC game. In the game, you play the role of a villain determined to rule the world.

The Online version includes like in the original, memorable characters with lots of humor. Your goal is simple… build a secret base and develop evil super weapons to gain notoriety to become the most evil genius! In the game you will receive help from other villains, you also lead a team of minions that will do the dirty work for you 😉

EGO Screenshot 3

Stand on your minions to take over the world.


EGO (Evil Genius Online) was developed by a Rebellion’s team placed in Oxford, England. We had the possibility to talk with EGO team about the game, Flare3d and the development procces:


-How long did you guys spend developing the game and who comprised the team?

Evil Genius Online was originally prototyped by a small team before going into full development in 2012. During the prototype stage we looked at various rendering engines for Flash, and quickly decided that Flare3D was the best option for us and the project. As soon the game was green lit we started the recruitment process for artists, server and client side programmers, designers and the Dev Ops guy who does lots of server monitoring, scaling and tweaks.

-Evil Genius you personalize the bad guy, an ambitious and an criminal entrepreneur.    What was your inspiration? 

How many times do you see a film where the bad guy ‘wins’? Or play a game where the primary antagonist gets to swan into the sunset whilst the good guys are made to look totally foolish? Not too many, I’d wager. There’s a bit of an Evil Genius within us all I think – the game lets you unlock that part of your brain and let it thrive! Of course our biggest inspiration was the original Evil Genius PC game which really nailed the dark humour of being a megalomaniac!

Evil Genius 2004 PC version

Evil Genius 2004 PC version

-Did you want to give the game a retro look like the TV shows of the 60´s?

During the prototype we tried out a few different art styles and even toyed with the idea of making it modern day and realistic. However nothing seemed right compared with the strong 60’s art style of the original Evil Genius game on PC, so we quickly went back to original art style. We started dissecting the original art assets and creating all new artwork in the original style that was optimised for the game engine. The Austin Powers style of humour was a big plus for us and hopefully this can be picked up in the game’s dialog; it gels very well with the art.

Austin Powers look

Austin Powers look

-Is it feasible to expect the game to run on mobile devices?

We have already worked on multi-touch controls and the game works great on Windows 8 touch screens and the Microsoft Surface Pro 2. Having the game running on a bigger range of mobile devices such as iOS and Android devices is on our roadmap, but we don’t have a date set in stone for this yet. Our plan is to move over to a Starling UI layer and optimising the 3D models to run on the targeted devices, a challenge the team are looking forward to.  Watch this space!

-How did Flare3D contributed to the development phase of the game?

Flare 3D is a great tool for rapid prototyping which was essential during the initial phases of development. We managed to put together the first working prototype extremely quickly. Flare 3D integrated seamlessly into our backend AS3 framework and we were able to hit the ground running. One of our favourite features the Flare3D offered was FLSL and we’ve used a number of shaders to create effects such as fading reflections in the floor and chrome textures.

-What was the toughest issue you ran into while you developed the game? Were you able to resolve it?

With a game of this magnitude the biggest issue we have come across is optimising the game to run on as wide a range of devices as possible. Luckily Flare3D is a fairly quick so most of the optimisation was done on the asset end. We have focussed on created several quality experiences for the game so that model complexity and render modes can be simplified dynamically on low end hardware.

-For all those games developers who would like to explore the world of social games, what are the things you must never forget and which are the things you must never do?

The biggest thing we’ve learnt while developing Evil Genius Online is that for a project the size of a social game you’ll never manage to think of everything. There is so much to think about from social network and payments integration to building menu systems, animations, backend servers and data, lots of data that requires understanding, balancing, rebalancing and continuous testing. Make your framework as flexible as possible so when you need to change your design or road map which is inevitable you are well prepared. Prepare for failure, make mistakes, but deal with it as quickly as possible.

-What are Rebellion plans for developing games in 2014?
Well like everyone else we’re learning that a New Year, doesn’t just mean new games – it means supporting, improving and evolving your current games too. For EGO we are continuing to develop to our road map and have some very cool new content and features planned.

Of course we’re known for our console and PC games too, so I hope you don’t us plugging Sniper Elite 3 which is due out later this year on PC and consoles – including PS4 and Xbox One. Alongside some other stuff we can’t talk about yet, it’s going to be a big year for Evil Genius, and Rebellion.

The game is on line as “Open beta” for everyone who wants to know how world domination feels :-).

Join and enjoy Evil Genius Online here:

And remember… how the evil master said…

Pinky: Gee, Brain. What are we going to do tonight?
The Brain: The same thing we do every night, Pinky.Try to take over the world.

Pinky & Brain

Lil’ Smash – 3D tennis game by

Monday, June 3rd, 2013

Lil Smash launched a new game made with Flare3D,

In this case he’s presenting Lil’ Smash. This game was made by Wandah in about one month.

The game includes three differents modes to play ‘Exhibition’, ‘Tournament’ and ‘Career’.

The game is a quite hard at begining , but if you want to win then you need demonstrate that you are the best! 😉

Wandah talked about the idea that inspired this game in his blog here.

Are you ready to serve?

Then play Lil´Smash here! :-)



Packing Battle – 3D Website made with Flare3D

Tuesday, May 21st, 2013

Are you ready to Impulse your business using Flare3D?

In this case we want to show ‘’ a 3D website made with Flare3D. The site is a game in self where you handle a character called Ludwig. Ludwig is a tourist and the goal is to collect his holyday inventory (the blue items) and avoid the travel accidents. Once the game ends you’ll be able to share your score in Facebook and check your position in a global scoreboard.

LudwigLudwig the Tourist

The game is a really good case that shows how to mix an enjoyable game experience with a clear advertising message.

was created by SYMBIO. A creative digital agency at Czech Republic. Check out the following video where they talk about the idea, the game and achieved results:


Packing Battle was selected FWA SITE OF THE DAY in April 26, 2013

Play it: