101Âº Macaco is a brand specialized advertising agency located in Fortaleza, Brazil. In 2013 they developed a virtual community for Coca Cola using Flare3D. The experience worked as support for The Coca Cola Festival. The goal was to revitalize the Coca Cola brand among the teens audience in the city of Fortaleza. The campaign was a success. This video shows the creation process and the final results.
About the experience
The Coca Cola Festival was created exclusively for the teen audience in the city of Fortaleza. The event took place in November 2013 at the Marina Park Hotel with attractions by Pollo, Micael Borges and Manu Gravassi. An interactive application for facebook using Flare3D was created some time prior to the actual Festival. Through this application the audience created their own festival version via a portal in the style of “The Sims” game using personal photos and various environments allowed by the application. Then the participants invited through Facebook their own friends to their created festival.
The participant with the greater number of friends became the master of the festival. His virtual festival was replicated on the real stage withÂ personalized photos. ItÂ also allowed him access Â backstage and was able to interview the performers.
About 101Âº Macaco
To contact 101Âº Macaco: email Anthony Conde firstname.lastname@example.org (Head of Digital)