Archive for the ‘Advertising’ Category

“Chase Life” for Maruti Suzuki Motors made with Flare3D

Wednesday, January 14th, 2015

Usually, an advergame isn’t taken seriously. But the guys from Eccentric Engine worked hard and get a balanced and entertained racing car game and at the same time they respected the customer’s requirements. Chase Life is a game for Maruti Suzuki Motors to promote the launch of their new car, the Alto K10.

In the game, you must customize your car and drive fast to reach every checkpoint before the time ends. You can play it using the keyboard or a mobile device as gamepad and if you are good enough, then you can challenge your friends to beat your best score :-)

The game is already available here!

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We were in touch with Gaurav Rane, Co-founder of “Eccentric Engine” and he kindly answered our questions about the game and the development process.

– Your game looks really cool! How many people was involved on its development?

Thanks a lot :) The game was developed by a team of 4 people. The 3D team of two working on the modelling, texturing and lighting of the garage and track and two developers who worked with Actionscript as well as socket.io to create the mobile controller for the game.

Customizing the car before the race.

Customizing the car before the race.

– Choosing the best technology for a project could be complicated. Could you mention why Flash and why Flare3D?

When we conceptualised the game, the requirements were that it had to be a web-only game. Looking at some recent numbers with the games we have developed, Stage3D was chosen over Unity3D for web games. The fact that the Unity plugin is being blocked by Chrome contributed to the decision too. Our programmers have a strong background in flash and are also experienced with Stage3D, having worked with some other engines in the past.

This time we had to work against the clock to create the game. Flare3D became a no brainer because of its superb editor and superior performance. It just made prototyping a breeze and we had decided on using it at conceptualization stage itself. We also knew that given the time at hand the advanced loading functions of Flare3D and accessing objects makes it very easy. Plus the other features like integration with the Away Physics engine was exactly what we wanted.

– Which was the hardest problem to solve in the development process? Can you mention how you solved it?

The biggest problem we faced was choosing a physics engine for the game. Flare3D 2.8 was announced and we were looking forward to some great physics examples with it, so we started out with Flare3D physics. But we soon realised that not everything was possible with the current state of the physics engine that we wanted in the car, so we went ahead with the AwayPhysics integration. Of course the extensive documentation helped solve most of our problems.

Note: The refered example of Away Physics integration is included in Flare3D distribution.

– Did you received some feedback from the client?

Lots of it :) I’d love to share a lot of it here, but wouldn’t be able to. They really liked the overall experience of the game and this game will hopefully get them to take Gaming much more seriously. Of course, there were some questions and comments asked during the development of the game, physics related, which I am not sure, Albert Einstien would have been able to answer :p

Maruti Suzuki

– I think that you can learn something new in every project. Did you learn something new developing “Chase Life”?

We were looking forward to learning shader programming with FLSL when we started with this project, so that we could use all kinds of cool effects in the game. Slowly but surely we are on our way, right now we have just implemented a version of the ColorSwitchShader. Soon we are looking forward to implement way cooler stuff in future projects.

Nice visuals using FLSL Shaders

Nice visuals using FLSL Shaders

– What about the future? Are you working in a new game?

While Eccentric Engine is a Digital Marketing Company, our division Eccentric Thrill was created with the intent of creating brilliant games. While we currently build games for Brand Promotion, we are hopeful of starting our own Gaming Label really soon.

The team is comprised of people who are gamers themselves and love creating these amazing experiences for others. We have worked on some games in the past making use of other engines like Unreal and Unity, and flash was mainly used for our web experiences. Since Stage3D is progressing so well already and with the demos I have seen with AGAL2, we cannot wait to get AAA gaming experiences to the web with Flare3D. Lots of games planned for the coming year.

Are you ready to run a race? Play the game HERE

About Gaurav Rane:

Co-founder, Eccentric Engine. He also heads the Tech and Games development team at Eccentric Engine.
Email: gaurav@eccentricengine.com

About Eccentric Engine:

Eccentric Engine is a Digital Marketing Agency based in Mumbai, India, with expertise in developing Games and Tech Experiences for Brand Engagement. The agency has created gaming experiences for Red Bull, Tata Motors, Maruti Suzuki among other Brands.

Web: http://www.eccentricengine.com/web/

Twitter: https://twitter.com/EccentricEngine

Facebook: https://www.facebook.com/EccentricEngine

Football inspires! Bring life to your inspiration with Flare3D

Friday, July 11th, 2014

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On July 13, the world’s eyes will turn to Brazil for the final match of the 20th FIFA World Cup, the planet’s biggest football tournament. Inspired by the passion of fans from all over the world, Flare3D Team, being also big football fans, created this example “we had such a great time developing it that we decided to share it with you”. The game shows how to implement the basis for any other penalties game. You can download the full source code and assets here.

The Game is simple, drag the ball to define power and direction. The shooting height is defined depending on the position you pick up the ball (picking the ball  in the bottom you get a height shot).  The game use physics and is really simple.

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This example works with a custom Dev Build library (included with the example), this library was compiled only for development and testing purposes. If you want the latest and stable version of Flare3D you can get it from our website.

Take this example as inspiration, we will be happy if you take the challenge to build your own football game, adding moves, headers,dribbling, etc…

Download the full example

We’d like to create a gallery of football related themes, games and then showcase your creations with us and be part of the Flare3D footballmania. Team up with Flare3D 😀

AiM uses Flare3D to produce an e-learning and Holographic 3D experience

Tuesday, July 8th, 2014

AIM Services using Flare3D

AiM Services, a Swiss Technology Services Company incorporates 3D technology using Flare3D to boost their relationship with Swiss Watchmakers. AiM developed a touchpad based production order application that incorporates a viewer offering 3D interactions with watch mechanism and parts. This project involving 3D was made for the Watchmaking School of Geneva. The school wanted an e-learning innovative manual for professional training. The result was a comprehensive interactive e-book that combined PDF documents, pictures, videos and 3D models.

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Additionally, a second solution developed is the Holographic Interactive Pyramid. Introduced in 2013 at a Tell-Day event is now in full time display at the Watchmaking School of Geneva. The pyramid allows three-dimensional, realistic and animated visualization of a watch model through the 4 sides of the pyramid. Completed with a leap motion box, the pyramid becomes interactive allowing users to play with the model in order to observe every detail of the carefully designed mechanism.

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AiM can now help customers with comprehensive watch digital information from A to Z meeting the needs of production, after sales service, marketing, technical communication, training and quality contol.

We asked Eric Pascal, Head of Consulting Department at AiM about his experience with Flare3D. He told us

“I discovered Flare3D while testing different APIs. Flare3D stands out from the others because it is fast, esay to use and has an editor that allows for customization of 3D models created through TellWATCH, our CAD solution”

He made us quite happy by complementing  Flare3D as being open, well designed and fitting perfectly with AiM’s development strategy. With its expertise in application development, AiM is now able to extend Flare3D by enriching the solution with new features. To sum up the features created as part of these projects: Visualization of a spring movements, management of camera movements for animations or management of pieces transparency. CLICK THE IMAGE BELOW TO WATCH THE VIDEO

AIM HD Render

AIM gets an amazing Realtime HD Render. Click to watch the video.

Eric shared the next steps for AiM and told us that these projects opened a door to a world of possibilities for Flare3D integration by soon taking further steps in the field of stereoscopic 3D, virtual reality (interfacing with Oculus Rift) and the interactions with webcams.

 

 

 

101º Macaco and the Coca-Cola Virtual Community with Flare3D

Thursday, July 3rd, 2014

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101º Macaco is a brand specialized advertising agency located in Fortaleza, Brazil. In 2013 they developed a virtual community for Coca Cola using Flare3D. The experience worked as support for The Coca Cola Festival. The goal was to revitalize the Coca Cola brand among the teens audience in the city of Fortaleza. The campaign was a success. This video shows the creation process and the final results.

About the experience

The Coca Cola Festival was created exclusively for the teen audience in the city of Fortaleza. The event took place in November 2013 at the Marina Park Hotel with attractions by Pollo, Micael Borges and Manu Gravassi. An interactive application for facebook using Flare3D was created some time prior to the actual Festival. Through this application the audience created their own festival version via a portal in the style of “The Sims” game using personal photos and various environments allowed by the application. Then the participants invited through Facebook their own friends to their created festival.

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The participant with the greater number of friends became the master of the festival. His virtual festival was replicated on the real stage with personalized photos. It also allowed him access  backstage and was able to interview the performers.

About 101º Macaco

Website: www.101macaco.com

Twitter: www.twitter.com/101macaco

Facebook: www.facebook.com/101macaco

To contact 101º Macaco: email Anthony Conde conde@101macaco.com (Head of Digital)